Branding Danang: The Role of Higher Education in City Branding

QR-koodi

Branding Danang: The Role of Higher Education in City Branding

Chapter 1. Introduction; Chapter 2. Literature review; Chapter 3. The case of Danang; ...

Tallennettuna:

Bibliografiset tiedot
Päätekijä:	Truong Thi Van Anh
Kieli:	eng
Julkaistu:	Yokohama National University
Linkit:	https://dlib.udn.vn/module/chi-tiet-sach?RecordID=3008
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Thư viện lưu trữ:	Trung tâm Công nghệ thông tin và Học liệu số, Đại học Đà Nẵng

Samankaltaisia teoksia

Projected Destination Brand Personality of Danang City on Fanpage Danang Fantasticity
Tekijä: Tran, Luong Nguyet, et al.
Julkaistu: (2021)

FACTORS OF THE BRAND IMAGE INFLUENCING STUDENTS’ CHOICES IN HIGHER EDUCATION INSTITUTIONS IN HO CHI MINH CITY
Tekijä: Hoang, Thi Que Huong, et al.
Julkaistu: (2023)

Investigating the Role of Brand Image and Customer Experience in the F&B Industry in Danang
Tekijä: Nguyen, Le Ngoc Tram, et al.
Julkaistu: (2024)

The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands
Tekijä: Nguyen, Nhi Pham Phuong, et al.
Julkaistu: (2025)

Understanding Branding in Higher Education. 1st ed. 2018
Tekijä: Lowrie, Anthony
Julkaistu: (2020)

Competition in Higher Education Branding and Marketing. 1st ed. 2018
Tekijä: Papadimitriou, Antigoni
Julkaistu: (2020)

A study of Customer-Based Brand Equity for bottled-water brands in Danang market

Rethinking Place Branding Comprehensive Brand Development for Cities and Regions
Tekijä: Kavaratzis, Mihalis, et al.
Julkaistu: (2015)

The Role of Origin of Fame in Influencer Branding
Tekijä: Sinnig, Julia
Julkaistu: (2020)

Event Sponsorship and Brand Loyalty: Mediating Role of Attitude Toward Sponsored Events and Sponsoring Brand
Tekijä: Nguyen, Dinh Toan
Julkaistu: (2025)

Golf City Brand Identity Design
Tekijä: Do, Ha Sa
Julkaistu: (2025)

Brands and branding
Tekijä: Brown, Stephen
Julkaistu: (2016)

Effects of brand values on customer loyalty intention: The mediating role of trust, attachment and consumer - brand identification
Tekijä: Võ, Thị Ngọc Thúy
Julkaistu: (2024)

The Impact of Sustainable Social Media Marketing on Recruitment Brand Building: The Mediating Role of Social Media Brand Experience
Julkaistu: (2026)

Perceived Risk And Its Role In The Influence Of Brand Awareness, Brand Trust On Purchase Intention: A Study Of Mobifone Customers
Tekijä: Vo, Kim Thu
Julkaistu: (2022)

Brand Identity Design for Story Bake Brand
Tekijä: Nguyen, Duc Quan
Julkaistu: (2025)

Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
Tekijä: Nhi, Bui Thi, et al.
Julkaistu: (2025)

The Influence of Brand Sound on Brand Recognition of Vietnamese Consumers
Tekijä: Thuy, Dao Cam, et al.
Julkaistu: (2025)

Role of marketing communication tools in branding: case of University of Finance and Accountancy

The mediating role of student-post purchase regret in brand switching intention
Julkaistu: (2026)

The role of labor in the economic growth in Danang city

The Influence of Brand Ambassadors, Brand Image and Brand Personality on Consumer Purchase Intention: The study of Cellphone Industry
Tekijä: Le, Phuoc Cuu Long, et al.
Julkaistu: (2021)

Big Brands Versus Small Brands: Matching and Demand Analyses
Tekijä: Bui Huynh Nguyen

Brand equity and brand - Consumer relationship quality in Vietnam
Tekijä: Nguyễn, Thị Hồng Nguyệt
Julkaistu: (2024)

How brands become icons: The principles of cultural branding
Tekijä: Holt, Douglas B
Julkaistu: (2014)

Effects of Brand Experience on Brand Loyalty in Fashion Retail Business
Tekijä: Pham, Thi Lan Huong, et al.
Julkaistu: (2023)

Branding Across Borders: A Guide to Global Brand Marketing /
Tekijä: R. Gregory James
Julkaistu: (2001)

Strategic brand management : Building, measuring, and managing brand equity
Tekijä: Keller, Kevin Lane
Julkaistu: (2013)

Global Brand Strategy World-wise Marketing in the Age of Branding
Tekijä: Jan, Benedict Steenkamp
Julkaistu: (2025)

The role of academic advising in higher education
Tekijä: Nguyen, Thien Thanh Truc, et al.
Julkaistu: (2025)

Brand of the Tartan :
Tekijä: Huck, Virginia
Julkaistu: (1955)

Brands that rock :
Tekijä: Blackwell, Roger
Julkaistu: (2004)

Living Brands :
Tekijä: Nadeau, Raymond
Julkaistu: (2007)

Brand positioning :
Tekijä: Sengupta, Subroto
Julkaistu: (2005)

Sonic branding :
Tekijä: Jackson, Daniel M.
Julkaistu: (2003)

Basics of Branding
Tekijä: Gronlund, Jay
Julkaistu: (2013)

Conscious Branding
Tekijä: David, Funk
Julkaistu: (2009)

Brand admiration :
Tekijä: Park, C. Whan
Julkaistu: (2016)

Brand admiration
Tekijä: Park, C. Whan
Julkaistu: (2016)

Brands that rock /
Tekijä: Blackwell, Roger D.
Julkaistu: (2004)