Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business
Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel cap...
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| Auteurs principaux: | , , |
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| Format: | Article |
| Langue: | English |
| Publié: |
University of Economics Ho Chi Minh City
2023
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| Accès en ligne: | https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2018-0086/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115424 |
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| Thư viện lưu trữ: | Thư viện Trường Đại học Đà Lạt |
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