Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business

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Channel capability and the effectiveness of new product strategies: Deepening the FMCG’s business

Purpose The purpose of this paper is twofold: detecting, describing and providing a detailed understanding on the essence of buyer responses on the channel capability in deciding new product purchase; and describing the effectiveness of new product innovation related to the channel cap...

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Detaylı Bibliyografya
Asıl Yazarlar:	Trihatmoko, Roderikus Agus, Mulyani, Roch, Q.A., Intan Novela
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	University of Economics Ho Chi Minh City 2023
Online Erişim:	https://www.emerald.com/insight/content/doi/10.1108/JABES-11-2018-0086/full/html https://scholar.dlu.edu.vn/thuvienso/handle/DLU123456789/115424
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Thư viện Trường Đại học Đà Lạt

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