Principles of marketing /
This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
London ; New York :
Routledge,
1993.
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| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy... |
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| Descrição Física: | vii, 249 p. : ill. ; 23.5cm. |
| ISBN: | 0415072662 |