Principles of marketing /
This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London ; New York :
Routledge,
1993.
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Izvleček: | This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy... |
|---|---|
| Fizični opis: | vii, 249 p. : ill. ; 23.5cm. |
| ISBN: | 0415072662 |