Principles of marketing /
This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
Zapisane w:
| 1. autor: | |
|---|---|
| Format: | Książka |
| Język: | English |
| Wydane: |
London ; New York :
Routledge,
1993.
|
| Hasła przedmiotowe: | |
| Etykiety: |
Dodaj etykietę
Nie ma etykietki, Dołącz pierwszą etykiete!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Streszczenie: | This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy... |
|---|---|
| Opis fizyczny: | vii, 249 p. : ill. ; 23.5cm. |
| ISBN: | 0415072662 |