Principles of marketing /
This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
Guardado en:
| Autor principal: | Randall, Geoffrey. |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
London ; New York :
Routledge,
1993.
|
| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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