Principles of marketing /

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Principles of marketing /

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This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...

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Dades bibliogràfiques
Autor principal:	Randall, Geoffrey.
Format:	Llibre
Idioma:	English
Publicat:	London ; New York : Routledge, 1993.
Matèries:	Marketing.
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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