Principles of marketing /

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Principles of marketing /

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This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...

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Bibliografski detalji
Glavni autor:	Randall, Geoffrey.
Format:	Knjiga
Jezik:	English
Izdano:	London ; New York : Routledge, 1993.
Teme:	Marketing.
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Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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