Principles of marketing /
This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy...
Shranjeno v:
| Glavni avtor: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
London ; New York :
Routledge,
1993.
|
| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 082 | 1 | 4 | |a 658.8 |b RA-G |
| 100 | 1 | |a Randall, Geoffrey. | |
| 245 | 0 | 0 | |a Principles of marketing / |c Geoffrey Randall. |
| 260 | |a London ; New York : |b Routledge, |c 1993. | ||
| 300 | |a vii, 249 p. : |b ill. ; |c 23.5cm. | ||
| 520 | 3 | |a This book is about: Understanding environments, markets, customers and consumers; marketing information; Segmentation and positioning; The marketing mix and targeting; Product policy... | |
| 630 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Marketing. |
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| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||