Profitable direct marketing /
This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.
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| Format: | Book |
| Language: | English |
| Published: |
London ; Boston :
International Thomson Business Press,
1998.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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