Profitable direct marketing /

This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.

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Hlavní autor: Jay, Ros.
Médium: Kniha
Jazyk:English
Vydáno: London ; Boston : International Thomson Business Press, 1998.
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng