Profitable direct marketing /
This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.
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| Autor principal: | |
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| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
London ; Boston :
International Thomson Business Press,
1998.
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| Assuntos: | |
| Tags: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Resumo: | This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing. |
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| Descrição Física: | 138 p. ; 24.5cm. |
| ISBN: | 1861521456 |