Profitable direct marketing /
This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.
Đã lưu trong:
| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | English |
| 出版: |
London ; Boston :
International Thomson Business Press,
1998.
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| 主題: | |
| 標簽: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 總結: | This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing. |
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| 實物描述: | 138 p. ; 24.5cm. |
| ISBN: | 1861521456 |