Profitable direct marketing /

This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.

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Détails bibliographiques
Auteur principal: Jay, Ros.
Format: Livre
Langue:English
Publié: London ; Boston : International Thomson Business Press, 1998.
Sujets:
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Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng
Description
Résumé:This book is about: Establishing a database; Upgrading and using the database; The creative dimension; Direc response advertising; Direct mail; Door-to-door marketing; Mail order; and Telemarketing.
Description matérielle:138 p. ; 24.5cm.
ISBN:1861521456