Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Surmanek, Jim.
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Lincolnwood, Ill. : NTC Business Books, 1996.
Rhifyn:3rd ed.
Pynciau:
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Thư viện lưu trữ: Mạng thư viện Đại học Đà Nẵng