Media planning : a practical guide /

This book presents media dynamics-definitions of various popular media terms and how these terms fit into media planning analysis, media plan development-how a media plan is constructed and what you should considder in that construction.

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書目詳細資料
主要作者: Surmanek, Jim.
格式: 圖書
語言:English
出版: Lincolnwood, Ill. : NTC Business Books, 1996.
版:3rd ed.
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