Fundamentals of copy and layout /
Creative philosophies. Copy: Researching the Ad, preparing to write, writing the Ad, the headline, copyediting, copyfitting. Layout: elements, materials, illustrations, organization of the Ad, typography, the finished product. Print media: newspapers, classified, consumer magazines, business publica...
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
National Textbook Company,
1997.
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| Edition: | 3rd ed. |
| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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