Student learning guide [for] Effective marketing : creating and keeping customers /
The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...
में बचाया:
| मुख्य लेखक: | |
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| अन्य लेखक: | |
| स्वरूप: | पुस्तक |
| भाषा: | English |
| प्रकाशित: |
Cincinnati, OH :
South-Western College,
1998.
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| संस्करण: | 2nd ed. |
| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| सारांश: | The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies... |
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| भौतिक वर्णन: | iv, 363 p. ; 27.5cm. |
| आईएसबीएन: | 0538878592 |