Student learning guide [for] Effective marketing : creating and keeping customers /
The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...
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| Autore principale: | |
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| Altri autori: | |
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Cincinnati, OH :
South-Western College,
1998.
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| Edizione: | 2nd ed. |
| Soggetti: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 008 | 010321|1998 vm 000 eng | ||
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8 |b ZI-W |
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 0 | 0 | |a Student learning guide [for] Effective marketing : |b creating and keeping customers / |c William G. Zikmund, Michael D'Amico ; prepared by Ron E. LaFreniere. |
| 250 | |a 2nd ed. | ||
| 260 | |a Cincinnati, OH : |b South-Western College, |c 1998. | ||
| 300 | |a iv, 363 p. ; |c 27.5cm. | ||
| 520 | 3 | |a The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Consumer. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Export marketing. |
| 700 | 1 | |a D'Amico, Michael. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||