Student learning guide [for] Effective marketing : creating and keeping customers /
The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Cincinnati, OH :
South-Western College,
1998.
|
| Phiên bản: | 2nd ed. |
| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01437cam a2200385 i 4500 | ||
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| 082 | 1 | 4 | |a 658.8 |b ZI-W |
| 100 | 1 | |a Zikmund, William G. | |
| 245 | 0 | 0 | |a Student learning guide [for] Effective marketing : |b creating and keeping customers / |c William G. Zikmund, Michael D'Amico ; prepared by Ron E. LaFreniere. |
| 250 | |a 2nd ed. | ||
| 260 | |a Cincinnati, OH : |b South-Western College, |c 1998. | ||
| 300 | |a iv, 363 p. ; |c 27.5cm. | ||
| 520 | 3 | |a The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and positioning strategies. Basic concepts about goods, services and positioning strategies... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Consumer. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 650 | 0 | 4 | |a Export marketing. |
| 700 | 1 | |a D'Amico, Michael. | |
| OWN | |a DUT | ||
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| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||