Student learning guide [for] Effective marketing : creating and keeping customers /

QR kȏd

Student learning guide [for] Effective marketing : creating and keeping customers /

The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...

Spremljeno u:

Bibliografski detalji
Glavni autor:	Zikmund, William G.
Daljnji autori:	D'Amico, Michael.
Format:	Knjiga
Jezik:	English
Izdano:	Cincinnati, OH : South-Western College, 1998.
Izdanje:	2nd ed.
Teme:	Marketing. Consumer. Consumer behavior. Export marketing.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

Similar Items

Effective marketing : creating and keeping customers /
od: Zikmund, William G.
Izdano: (1998)

Effective marketing
od: Zikmund, William G.
Izdano: (2002)

Consumer behavior and marketing strategy
od: Peter, L. Paul
Izdano: (2005)

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
od: Peter, J. Paul.
Izdano: (2002)

The next economy : will you know where your customers are? /
od: Ettenberg, Elliott.
Izdano: (2002)

User Innovators in the Silver Market: An Empirical Study among Camping Tourists
od: Wellner, Konstantin
Izdano: (2015)

Consumer behaviour : the Canadian perspective /
od: Kindra, Gurprit S. 1954-
Izdano: (1994)

Consumer Behavior & Marketing Strategy (9th Edition)
od: J. Paul, Peter, i dr.
Izdano: (2025)

Consumer behaviour
od: Webb, Karen
Izdano: (2010)

Consumer behavior and marketing strategy /
od: Peter, J. Paul.
Izdano: (1996)

Understanding customers /
od: Rice, Chris.
Izdano: (1997)

Consumer behavior and marketing action
od: Assael, Henry
Izdano: (2001)

Consumer behavior : buying, having, and being
od: Solomon, Michael R
Izdano: (2015)

The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry /
od: Swanson, Scott R.

Consumer behavior : An Asia pacific appoach /
Izdano: (2007)

Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS
od: José, Marcos Carvalho de Mesquita, i dr.
Izdano: (2023)

Digital marketing : global strategies from the world's leading experts /
od: Wind, Jerry
Izdano: (2001)

Marketing Transformation: Marketing Practice in an Ever Changing World. 1st ed. 2018
od: Rossi, Patricia, i dr.
Izdano: (2020)

MKT351 Consumer behaviour
Izdano: (2007)

Gravitational marketing : the science of attracting customers /
od: Vee, Jimmy, 1975-
Izdano: (2008)

Marketing opportunities in Japan
Izdano: (1978)

Business analytics for sales and marketing managers How to compete in the information age
od: Laursen, Gert H. N.
Izdano: (2011)

Contemporary Issues in Marketing and Consumer Behaviour
od: Elizabeth, Parsons, i dr.
Izdano: (2025)

Consumer behaviour in China : customer satisfaction and cultural values /
od: Yau, Oliver H. M. 1946-
Izdano: (1994)

Perspectives in consumer behavior
od: Kassarjian, Harold H.
Izdano: (1973)

Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonessia in Jakarta as the of X2 coloured contact lens distributor) /
od: Haryono, Budi.

Qualitative Marketing Research Understanding Consumer Behaviour
od: Dominika, Maison
Izdano: (2025)

Marketing Scales Handbook Multi-Item Measures for Consumer Insight Research
od: C. Gordon, Bruner II
Izdano: (2025)

Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences
od: Vinnie, Jauhari
Izdano: (2024)

Consumer behaviour a European outlook
od: Schiffman, Leon G.
Izdano: (2008)

Customer be havior :
od: Solomon, Michael R.
Izdano: (2001)

Consumer behaviour : a European perspective /
od: Antonides, Gerrit, 1951-
Izdano: (1998)

Emotion marketing : the Hallmark way of winning customers for life /
od: Robinette, Scott.
Izdano: (2001)

Business gamification for dummies
od: Duggan, Kris
Izdano: (2013)

Comportement du consommateur et marketing
od: Petrof, John V.
Izdano: (1978)

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. 1st ed. 2017
od: Campbell, Colin L.
Izdano: (2020)

Consumer behavior /
od: Mowen, John C.
Izdano: (1998)

Consumer behavior /
od: Wilkie, William L.
Izdano: (1994)

Consumer Economic Wellbeing
od: Xiao, Jing Jian
Izdano: (2015)

Handbook of Consumer Finance Research
od: Jing, Jian Xiao
Izdano: (2016)