Student learning guide [for] Effective marketing : creating and keeping customers /

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Student learning guide [for] Effective marketing : creating and keeping customers /

The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Zikmund, William G.
Awduron Eraill:	D'Amico, Michael.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cincinnati, OH : South-Western College, 1998.
Rhifyn:	2nd ed.
Pynciau:	Marketing. Consumer. Consumer behavior. Export marketing.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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