Student learning guide [for] Effective marketing : creating and keeping customers /

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Student learning guide [for] Effective marketing : creating and keeping customers /

The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...

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Главный автор:	Zikmund, William G.
Другие авторы:	D'Amico, Michael.
Формат:	‌
Язык:	English
Опубликовано:	Cincinnati, OH : South-Western College, 1998.
Редактирование:	2nd ed.
Предметы:	Marketing. Consumer. Consumer behavior. Export marketing.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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