Student learning guide [for] Effective marketing : creating and keeping customers /

The nature of marketing. Marketing management. Environmental forces in a diverse world. The microenvironment in an Era of global competition. Global information systems and marketing research. Consumer behavior. Business markets and organizational buying. Market segmentation, targeting, and position...

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Bibliografiske detaljer
Hovedforfatter: Zikmund, William G.
Andre forfattere: D'Amico, Michael.
Format: Bog
Sprog:English
Udgivet: Cincinnati, OH : South-Western College, 1998.
Udgivelse:2nd ed.
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