Strategies for implementing integrated marketing communications /

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Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

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Библиографические подробности
Главный автор:	Percy, Larry.
Формат:	‌
Язык:	English
Опубликовано:	Lincolnwood, Ill. : NTC Business Books, 1997.
Предметы:	Marketing. Management. Communication in marketing.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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