Strategies for implementing integrated marketing communications /

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Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

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Détails bibliographiques
Auteur principal:	Percy, Larry.
Format:	Livre
Langue:	English
Publié:	Lincolnwood, Ill. : NTC Business Books, 1997.
Sujets:	Marketing. Management. Communication in marketing.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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