Strategies for implementing integrated marketing communications /

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Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

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Bibliografski detalji
Glavni autor:	Percy, Larry.
Format:	Knjiga
Jezik:	English
Izdano:	Lincolnwood, Ill. : NTC Business Books, 1997.
Teme:	Marketing. Management. Communication in marketing.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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