Strategies for implementing integrated marketing communications /

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Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Percy, Larry.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Lincolnwood, Ill. : NTC Business Books, 1997.
Pynciau:	Marketing. Management. Communication in marketing.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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