Strategies for implementing integrated marketing communications /

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Strategies for implementing integrated marketing communications /

This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...

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書目詳細資料
主要作者:	Percy, Larry.
格式:	圖書
語言:	English
出版:	Lincolnwood, Ill. : NTC Business Books, 1997.
主題:	Marketing. Management. Communication in marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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