Strategies for implementing integrated marketing communications /
This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...
Bewaard in:
| Hoofdauteur: | |
|---|---|
| Formaat: | Boek |
| Taal: | English |
| Gepubliceerd in: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
|
| Onderwerpen: | |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Samenvatting: | This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ... |
|---|---|
| Fysieke beschrijving: | xi, 241 p. ; 22.5cm. |
| ISBN: | 0844235830 |