Strategies for implementing integrated marketing communications /
This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
1997.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01062cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 000048287 | ||
| 003 | 7998 | ||
| 005 | 20030326140957.0 | ||
| 008 | 010322|1997 vm 000 eng | ||
| 020 | |a 0844235830 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b PE-L |
| 100 | 1 | |a Percy, Larry. | |
| 245 | 0 | 0 | |a Strategies for implementing integrated marketing communications / |c Larry Percy. |
| 260 | |a Lincolnwood, Ill. : |b NTC Business Books, |c 1997. | ||
| 300 | |a xi, 241 p. ; |c 22.5cm. | ||
| 520 | 3 | |a This book is about: Overview of integrated marketing communications; Initial IMC planning considerations; IMC planning tools; Integrating advertising and promotion; Selecting promotion tactics; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 650 | 0 | 4 | |a Communication in marketing. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||