Marketing management : text and cases /
This book is about: The role of marketing in organizations and society; Marketing strategy; Customer analysis; Market segmentation and product differrentiation; ...
Sparad:
| Huvudupphovsman: | Dalrymple, Douglas J. |
|---|---|
| Övriga upphovsmän: | Parsons, Leonard J. |
| Materialtyp: | Bok |
| Språk: | English |
| Publicerad: |
New York ; Chichester :
John Wiley and Sons,
2000.
|
| Upplaga: | 7th ed. |
| Ämnen: | |
| Taggar: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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