Advertising : from fundamentals to strategies /

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Advertising : from fundamentals to strategies /

This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...

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Bibliografske podrobnosti
Glavni avtor:	Rothschild, Michael L.
Format:	Knjiga
Jezik:	English
Izdano:	Lexington, Mass. : D.C. Heath, 1987.
Teme:	Management. Advertising. Advertising > Management.
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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