Advertising : from fundamentals to strategies /

This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...

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Bibliographic Details
Main Author: Rothschild, Michael L.
Format: Book
Language:English
Published: Lexington, Mass. : D.C. Heath, 1987.
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Institutions: Mạng thư viện Đại học Đà Nẵng

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