Advertising : from fundamentals to strategies /
This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lexington, Mass. :
D.C. Heath,
1987.
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| Subjects: | |
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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| Summary: | This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ... |
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| Physical Description: | xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 25cm. |
| ISBN: | 0669072133 |