Advertising : from fundamentals to strategies /
This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...
Kaydedildi:
| Yazar: | |
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| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Lexington, Mass. :
D.C. Heath,
1987.
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| Konular: | |
| Etiketler: |
Etiketle
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Özet: | This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ... |
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| Fiziksel Özellikler: | xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 25cm. |
| ISBN: | 0669072133 |