Advertising : from fundamentals to strategies /
This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...
Gorde:
| Egile nagusia: | |
|---|---|
| Formatua: | Liburua |
| Hizkuntza: | English |
| Argitaratua: |
Lexington, Mass. :
D.C. Heath,
1987.
|
| Gaiak: | |
| Etiketak: |
Etiketa erantsi
Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
| Gaia: | This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ... |
|---|---|
| Deskribapen fisikoa: | xviii, 776, 12 p., [4] p. of plates : ill. (some col.) ; 25cm. |
| ISBN: | 0669072133 |