Advertising : from fundamentals to strategies /
This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Lexington, Mass. :
D.C. Heath,
1987.
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| Materias: | |
| Etiquetas: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01131cam a2200349 i 4500 | ||
|---|---|---|---|
| 001 | 000048705 | ||
| 003 | 8428 | ||
| 005 | 20030304161829.0 | ||
| 008 | 010322|1987 vm 000 eng | ||
| 020 | |a 0669072133 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 659.1 |b RO-M |
| 100 | 1 | |a Rothschild, Michael L. | |
| 245 | 0 | 0 | |a Advertising : |b from fundamentals to strategies / |c Michael L. Rothschild. |
| 260 | |a Lexington, Mass. : |b D.C. Heath, |c 1987. | ||
| 300 | |a xviii, 776, 12 p., [4] p. of plates : |b ill. (some col.) ; |c 25cm. | ||
| 520 | 3 | |a This book is about: An introduction to the World of advertising; Situation analysis and marketing research; Objectives and positioning; Message strategies; Media strategies; Nonadvertising strategies; ... | |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising. |
| 650 | 0 | 4 | |a Advertising |x Management. |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||