Customer responsive management : the flexible advantage /

This book is about: An introduction to customer responsiveness; The evolving economic focus; The customer-responsive model; The customer relationship management task; ...

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Bibliographic Details
Main Author: Davis, Frank W. 1939-
Other Authors: Mandrodt, Karl B.
Format: Book
Language:English
Published: Cambridge, MA : Blackwell, 1996.
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Institutions: Mạng thư viện Đại học Đà Nẵng