MARKSTRAT3 : the strategic marketing simulation /
This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...
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| 1. Verfasser: | |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cincinnati, Ohio :
South-Western College,
1998.
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| 003 | 9036 | ||
| 005 | 20051111143040.0 | ||
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| 020 | |a 0538867590 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.802 |b LA-J |
| 100 | 1 | |a Larréché, Jean-Claude. | |
| 245 | 0 | 0 | |a MARKSTRAT3 : |b the strategic marketing simulation / |c Jean-Claude Larréché, Hubert Gatignon. |
| 260 | |a Cincinnati, Ohio : |b South-Western College, |c 1998. | ||
| 300 | |a xiii, 210 p. : |b ill. ; |c 27.5cm. | ||
| 520 | 3 | |a This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ... | |
| 630 | 0 | 4 | |a Marketing. |
| 630 | 0 | 4 | |a Management. |
| 630 | 0 | 4 | |a Computer simulation. |
| 650 | 0 | 4 | |a Management games. |
| 650 | 0 | 4 | |a Marketing |x Computer simulation. |
| 700 | 1 | |a Gatignon, Hubert. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||