MARKSTRAT3 : the strategic marketing simulation /
This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...
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| Format: | Book |
| Language: | English |
| Published: |
Cincinnati, Ohio :
South-Western College,
1998.
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| Institutions: | Mạng thư viện Đại học Đà Nẵng |
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