MARKSTRAT3 : the strategic marketing simulation /

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MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

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書誌詳細
第一著者:	Larréché, Jean-Claude.
その他の著者:	Gatignon, Hubert.
フォーマット:	図書
言語:	English
出版事項:	Cincinnati, Ohio : South-Western College, 1998.
主題:	Marketing. Management. Computer simulation. Management games. Marketing > Computer simulation.
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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