MARKSTRAT3 : the strategic marketing simulation /

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MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Larréché, Jean-Claude.
Awduron Eraill:	Gatignon, Hubert.
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	Cincinnati, Ohio : South-Western College, 1998.
Pynciau:	Marketing. Management. Computer simulation. Management games. Marketing > Computer simulation.
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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