MARKSTRAT3 : the strategic marketing simulation /

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MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

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书目详细资料
主要作者:	Larréché, Jean-Claude.
其他作者:	Gatignon, Hubert.
格式:	图书
语言:	English
出版:	Cincinnati, Ohio : South-Western College, 1998.
主题:	Marketing. Management. Computer simulation. Management games. Marketing > Computer simulation.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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