MARKSTRAT3 : the strategic marketing simulation /

This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Larréché, Jean-Claude.
Beste egile batzuk: Gatignon, Hubert.
Formatua: Liburua
Hizkuntza:English
Argitaratua: Cincinnati, Ohio : South-Western College, 1998.
Gaiak:
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