MARKSTRAT3 : the strategic marketing simulation /
This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ...
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Cincinnati, Ohio :
South-Western College,
1998.
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| Materias: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| Sumario: | This book is about: Markstrat; Market research; Operating instructions; Marketing planning; Market segmentation and positioning; The marketing and R&D interface; Consumer analysis; Competitive strategies; Allocation of resources; ... |
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| Descripción Física: | xiii, 210 p. : ill. ; 27.5cm. |
| ISBN: | 0538867590 |