International marketing strategy : contemporary readings /

This book is divided into three parts: Analysis; Development; and Implementation about International marketing strategy.

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Bibliographic Details
Main Author: Doole, Isobel.
Other Authors: Lowe, Robin.
Format: Book
Language:English
Published: London : International Thomson Business Press, 1997.
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Institutions: Mạng thư viện Đại học Đà Nẵng