Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
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| 1. autor: | |
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| Kolejni autorzy: | |
| Format: | Książka |
| Język: | English |
| Wydane: |
Chicago :
Irwin,
1996.
|
| Wydanie: | 4th ed. |
| Hasła przedmiotowe: | |
| Etykiety: |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| LEADER | 01325cam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 000049584 | ||
| 003 | 9334 | ||
| 005 | 20051111144004.0 | ||
| 008 | 010322b1996 vm 000 eng | ||
| 020 | |a 0256139040 | ||
| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8342 |b PE-J |
| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 0 | 0 | |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson. |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c 1996. | ||
| 300 | |a xxvii, 738 p. : |b ill. (some col.). ; |c 23cm. | ||
| 520 | 3 | |a Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical and operant conditioning. Vicarious learning. Analyzing consumer behavior... | |
| 630 | 0 | 4 | |a Consumer behavior. |
| 630 | 0 | 4 | |a Marketing du lịch. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 700 | 1 | |a Olson, Jerry C. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||