Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Idioma: | English |
| Publicado em: |
Chicago :
Irwin,
1996.
|
| Edição: | 4th ed. |
| Assuntos: | |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
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| 040 | |a IRC |c IRC |d IRC | ||
| 041 | 0 | |a eng | |
| 082 | 1 | 4 | |a 658.8342 |b PE-J |
| 100 | 1 | |a Peter, J. Paul. | |
| 245 | 0 | 0 | |a Consumer behavior and marketing strategy / |c J. Paul Peter, Jerry C. Olson. |
| 250 | |a 4th ed. | ||
| 260 | |a Chicago : |b Irwin, |c 1996. | ||
| 300 | |a xxvii, 738 p. : |b ill. (some col.). ; |c 23cm. | ||
| 520 | 3 | |a Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical and operant conditioning. Vicarious learning. Analyzing consumer behavior... | |
| 630 | 0 | 4 | |a Consumer behavior. |
| 630 | 0 | 4 | |a Marketing du lịch. |
| 650 | 0 | 4 | |a Marketing. |
| 650 | 0 | 4 | |a Consumer behavior. |
| 700 | 1 | |a Olson, Jerry C. | |
| OWN | |a DUT | ||
| 999 | |a From the UDN01 | ||
| TYP | |a Monograph | ||
| TYP | |a Printed language | ||
| 980 | |a Mạng thư viện Đại học Đà Nẵng | ||