Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
Shranjeno v:
| Glavni avtor: | Peter, J. Paul. |
|---|---|
| Drugi avtorji: | Olson, Jerry C. |
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Chicago :
Irwin,
1996.
|
| Izdaja: | 4th ed. |
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
|---|
Podobne knjige/članki
-
Consumer behavior and marketing strategy
od: Peter, L. Paul
Izdano: (2005) -
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
od: Peter, J. Paul.
Izdano: (2002) -
Consumer Behavior & Marketing Strategy (9th Edition)
od: J. Paul, Peter, et al.
Izdano: (2025) -
Consumer behavior and marketing action
od: Assael, Henry
Izdano: (2001) -
Consumer behavior : buying, having, and being
od: Solomon, Michael R
Izdano: (2015)


