Consumer behavior and marketing strategy /

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Consumer behavior and marketing strategy /

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Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...

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書目詳細資料
主要作者:	Peter, J. Paul.
其他作者:	Olson, Jerry C.
格式:	圖書
語言:	English
出版:	Chicago : Irwin, 1996.
版:	4th ed.
主題:	Consumer behavior. Marketing du lịch. Marketing.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Mạng thư viện Đại học Đà Nẵng

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