Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
שמור ב:
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Chicago :
Irwin,
1996.
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| מהדורה: | 4th ed. |
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הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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| סיכום: | Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical and operant conditioning. Vicarious learning. Analyzing consumer behavior... |
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| תיאור פיזי: | xxvii, 738 p. : ill. (some col.). ; 23cm. |
| ISBN: | 0256139040 |