Consumer behavior and marketing strategy /
Introduction to consumer behavior and marketing strategy. A framework for consumer analysis. Introduction to affect and cognition. Consumers' product knowledge and involvement. Attention and comprehension. Attitudes and intentions. Consumer decision making. Introduction to behavior. Classical a...
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| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Chicago :
Irwin,
1996.
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| Edició: | 4th ed. |
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| Thư viện lưu trữ: | Mạng thư viện Đại học Đà Nẵng |
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