Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: O'Guinn, Thomas C.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: Mason Thomson/South-Western 2006
विषय:
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