Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: O'Guinn, Thomas C.
Formatua: Liburua
Hizkuntza:Undetermined
Argitaratua: Mason Thomson/South-Western 2006
Gaiak:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ