Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
שמור ב:
| מחבר ראשי: | O'Guinn, Thomas C. |
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| פורמט: | ספר |
| שפה: | Undetermined |
| יצא לאור: |
Mason
Thomson/South-Western
2006
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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פריטים דומים
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Advertising and integrated brand promotion
מאת: O'Guinn, Thomas C. -
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יצא לאור: (1996) -
Integrated marketing communications in advertising and promotion
מאת: Shimp, Terrence A.
יצא לאור: (2007)