Advertising and integrated brand promotion

ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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Bibliografski detalji
Glavni autor: O'Guinn, Thomas C.
Format: Knjiga
Jezik:Undetermined
Izdano: Mason Thomson/South-Western 2006
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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