Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | O'Guinn, Thomas C. |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
Mason
Thomson/South-Western
2006
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| Θέματα: | |
| Ετικέτες: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Παρόμοια τεκμήρια
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Advertising and integrated brand promotion
ανά: O'Guinn, Thomas C. -
Advertising strategy :
ανά: Percy, Larry
Έκδοση: (1980) -
Fashion advertising and promotion /
ανά: Diamond, Jay.
Έκδοση: (1996) -
Media planning : a practical guide /
ανά: Surmanek, Jim.
Έκδοση: (1996) -
Integrated marketing communications in advertising and promotion
ανά: Shimp, Terrence A.
Έκδοση: (2007)