Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
Salvato in:
| Autore principale: | O'Guinn, Thomas C. |
|---|---|
| Natura: | Libro |
| Lingua: | Undetermined |
| Pubblicazione: |
Mason
Thomson/South-Western
2006
|
| Soggetti: | |
| Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne! !
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Documenti analoghi
-
Advertising and integrated brand promotion
di: O'Guinn, Thomas C. -
Advertising strategy :
di: Percy, Larry
Pubblicazione: (1980) -
Fashion advertising and promotion /
di: Diamond, Jay.
Pubblicazione: (1996) -
Media planning : a practical guide /
di: Surmanek, Jim.
Pubblicazione: (1996) -
Integrated marketing communications in advertising and promotion
di: Shimp, Terrence A.
Pubblicazione: (2007)