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Advertising and integrated brand promotion

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ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...

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书目详细资料
主要作者:	O'Guinn, Thomas C.
格式:	图书
语言:	Undetermined
出版:	Mason Thomson/South-Western 2006
主题:	Advertising,Advertising media planning
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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