Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
Đã lưu trong:
| Príomhúdar: | O'Guinn, Thomas C. |
|---|---|
| Formáid: | Leabhar |
| Teanga: | Undetermined |
| Foilsithe: |
Mason
Thomson/South-Western
2006
|
| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Míreanna Comhchosúla
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Advertising and integrated brand promotion
le: O'Guinn, Thomas C. -
Advertising strategy :
le: Percy, Larry
Foilsithe: (1980) -
Fashion advertising and promotion /
le: Diamond, Jay.
Foilsithe: (1996) -
Media planning : a practical guide /
le: Surmanek, Jim.
Foilsithe: (1996) -
Integrated marketing communications in advertising and promotion
le: Shimp, Terrence A.
Foilsithe: (2007)