Advertising and integrated brand promotion
ADVERTISING AND INTEGRATED BRAND PROMOTION, 4th Edition is highly visual and provides an integrated learning experience for the student. The new edition continues the tradition of delivering a solid understanding of advertising strategy, through a clearly written text as well as through the most con...
Tallennettuna:
| Päätekijä: | O'Guinn, Thomas C. |
|---|---|
| Aineistotyyppi: | Kirja |
| Kieli: | Undetermined |
| Julkaistu: |
Mason
Thomson/South-Western
2006
|
| Aiheet: | |
| Tagit: |
Lisää tagi
Ei tageja, Lisää ensimmäinen tagi!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Samankaltaisia teoksia
-
Advertising and integrated brand promotion
Tekijä: O'Guinn, Thomas C. -
Advertising strategy :
Tekijä: Percy, Larry
Julkaistu: (1980) -
Fashion advertising and promotion /
Tekijä: Diamond, Jay.
Julkaistu: (1996) -
Media planning : a practical guide /
Tekijä: Surmanek, Jim.
Julkaistu: (1996) -
Integrated marketing communications in advertising and promotion
Tekijä: Shimp, Terrence A.
Julkaistu: (2007)