Which ad pulled best?: 40 case histories on how to write and design ads that work

Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, di...

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Detalles Bibliográficos
Formato:	Libro
Lenguaje:	Undetermined
Publicado:	Boston McGraw-Hill/Irwin 2003
Materias:	Advertising,Advertising copy Evaluation
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Which ad pulled best?: 40 case histories on how to write and design ads that work

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