Which ad pulled best?: 40 case histories on how to write and design ads that work
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, di...
में बचाया:
| स्वरूप: | पुस्तक |
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| भाषा: | Undetermined |
| प्रकाशित: |
Boston
McGraw-Hill/Irwin
2003
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| सारांश: | Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. |
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