Which ad pulled best?: 40 case histories on how to write and design ads that work
Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, di...
Đã lưu trong:
| Định dạng: | Sách |
|---|---|
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Boston
McGraw-Hill/Irwin
2003
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01258nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_108741 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 659.1 | ||
| 082 | |b W571 | ||
| 245 | 0 | |a Which ad pulled best?: | |
| 245 | 0 | |b 40 case histories on how to write and design ads that work | |
| 245 | 0 | |c [edited by] Scott C. Purvis, Philip Ward Burton | |
| 260 | |a Boston | ||
| 260 | |b McGraw-Hill/Irwin | ||
| 260 | |c 2003 | ||
| 520 | |a Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. The currency of the ads, interviews from professionals in the field, and low text price make this an effective and efficient supplement in Marketing and Advertising courses. | ||
| 650 | |a Advertising,Advertising copy | ||
| 650 | |x Evaluation | ||
| 904 | |i M.Loan | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||