Which ad pulled best?: 40 case histories on how to write and design ads that work

Which Ad Pulled Best? 9e is a brief book that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, di...

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Médium: Kniha
Jazyk:Undetermined
Vydáno: Boston McGraw-Hill/Irwin 2003
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ