Consumer behavior and marketing strategy

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Consumer behavior and marketing strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strat...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Peter, L. Paul
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston McGraw-Hill/Irwin 2005
Pynciau:	Consumer behavior,Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

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