Consumer behavior and marketing strategy

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Consumer behavior and marketing strategy

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strat...

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Bibliografiske detaljer
Hovedforfatter:	Peter, L. Paul
Format:	Bog
Sprog:	Undetermined
Udgivet:	Boston McGraw-Hill/Irwin 2005
Fag:	Consumer behavior,Marketing
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Lignende værker

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
af: Peter, J. Paul.
Udgivet: (2002)

Consumer behavior and marketing action
af: Assael, Henry
Udgivet: (2001)

Consumer behavior : An Asia pacific appoach /
Udgivet: (2007)

Consumer behavior : buying, having, and being
af: Solomon, Michael R
Udgivet: (2015)

Perspectives in consumer behavior
af: Kassarjian, Harold H.
Udgivet: (1973)

Consumer behavior
af: Reynolds, Fred D.
Udgivet: (1977)

Consumer behavior
af: Hoyer, Wayne D.

Consumer behavior
af: Solomon, Michael R.
Udgivet: (2015)

Consumer behaviour
af: Webb, Karen
Udgivet: (2010)

Consumer Behavior, Organizational Strategy and Financial Economics
af: Bilgin, Mehmet Huseyin, et al.
Udgivet: (2020)

Consumer behaviour : implications for marketing strategy
af: Quester,Pascale S
Udgivet: (2014)

Consumer behavior
af: Schiffman, Leon G.
Udgivet: (2015)

Consumer behavior
af: Kardes, Frank R
Udgivet: (2015)

Consumer behavior :
af: Solomon, Michael R.
Udgivet: (2018)

Consumer Behavior
af: Minahan, Stella
Udgivet: (2011)

Consumer behavior
af: Blackwell, Roger D
Udgivet: (2012)

MKT351 Consumer behaviour
Udgivet: (2007)

Consumers
af: Arnould, Eric J.
Udgivet: (2004)

Consumers
af: Arnould, Eric J.
Udgivet: (2002)

Consumer behavior
af: Schiffman, Leon G
Udgivet: (2015)

Consumer behavior
af: Hoyer, Wayne D
Udgivet: (2013)

Consumer Economic Wellbeing
af: Xiao, Jing Jian
Udgivet: (2015)

Consumer behaviour a European outlook
af: Schiffman, Leon G.
Udgivet: (2008)

Consumer behavior : buying, having, and being
af: Solomon, Michael R
Udgivet: (2018)

Handbook of Consumer Finance Research
af: Jing, Jian Xiao
Udgivet: (2016)

Effective marketing
af: Zikmund, William G.
Udgivet: (2002)

User Innovators in the Silver Market: An Empirical Study among Camping Tourists
af: Wellner, Konstantin
Udgivet: (2015)

Consumer response on X2 coloured contact lens (A case study at PT alergan inti Indonessia in Jakarta as the of X2 coloured contact lens distributor) /
af: Haryono, Budi.

Laddering : unlocking the potential of consumer behavior /
af: Holtzclaw, Eric V., 1973-
Udgivet: (2013)

Laddering : unlocking the potential of consumer behavior /
af: Holtzclaw, Eric V., 1973-
Udgivet: (2013)

Digital marketing : global strategies from the world's leading experts /
af: Wind, Jerry
Udgivet: (2001)

The effect of recovery locus attributions and service failure severity on word-of-mouth and repurchase behaviors in the hospitality industry /
af: Swanson, Scott R.

Haptic Sensation and Consumer Behaviour
af: Racat, Margot, et al.
Udgivet: (2020)

Consumer Behavior and Marketing Strategy /
af: Peter, J. Paul
Udgivet: (1996)

Understanding the hospitality consumer
af: Williams, Alistair
Udgivet: (2015)

The next economy : will you know where your customers are? /
af: Ettenberg, Elliott.
Udgivet: (2002)

Chinese Consumers
af: Sethi, Ashok
Udgivet: (2019)

Consuming Extreme Sports
af: Raggiotto, Francesco
Udgivet: (2020)

Consumer Behavior: Women and Shopping
af: Huddleston, Patricia, et al.
Udgivet: (2012)

Marketing Transformation: Marketing Practice in an Ever Changing World. 1st ed. 2018
af: Rossi, Patricia, et al.
Udgivet: (2020)