Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

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书目详细资料
主要作者:	Kumar, Nirmalya
格式:	图书
语言:	Undetermined
出版:	Boston, MA. Harvard Business School Press 2004
主题:	Strategic planning,Marketing
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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