Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation
This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...
Na minha lista:
| Autor principal: | |
|---|---|
| Formato: | Livro |
| Idioma: | Undetermined |
| Publicado em: |
Boston, MA.
Harvard Business School Press
2004
|
| Assuntos: | |
| Tags: |
Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|