Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

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Sonraí Bibleagrafaíochta
Príomhúdar:	Kumar, Nirmalya
Formáid:	Leabhar
Teanga:	Undetermined
Foilsithe:	Boston, MA. Harvard Business School Press 2004
Ábhair:	Strategic planning,Marketing
Clibeanna:	Cuir Clib Leis Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Míreanna Comhchosúla

Marketing strategy and uncertainty
le: Jagpal, Sharan
Foilsithe: (1999)

Marketing planning :
le: Hollensen, Svend
Foilsithe: (2006)

HBR's 10 must reads on strategic marketing

Crafting and executing strategy
le: Thompson, Arthur A.
Foilsithe: (2008)

Formulation, implementation, and control of competitive strategy
le: Pearce II, John A.
Foilsithe: (2005)

Management of strategy
le: Hitt, Michael A.
Foilsithe: (2007)

HBR's 10 must reads on strategic marketing,
le: Harvard business School
Foilsithe: (2013)

Strategic marketing management : eeting the global marketing challenge /
le: Anderson, Carol H.
Foilsithe: (2000)

The CIM handbook of strategic marketing.
Foilsithe: (1998)

Corporate strategy :
le: Ansoff, H. Igor
Foilsithe: (1968)

Corporate strategy :
le: Ansoff, H. Igor
Foilsithe: (1968)

Tracking strategies
Foilsithe: (2007)

Strategy synthesis : resolving strategy paradoxes to create competitive advantage /
le: De Wit, Bob.
Foilsithe: (1999)

Strategy and priority /
le: Chicken, John C.
Foilsithe: (1999)

Developing business strategies
le: Aaker, David A.
Foilsithe: (1984)

Contemporary strategy analysis
le: Grant, Robert M.
Foilsithe: (2016)

Global strategy
le: Peng, Mike W.
Foilsithe: (2006)

Policy formulation and strategy management :
le: Schellenberger, Robert E.
Foilsithe: (1982)

Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland III, John E. Gamble /
le: Thompson, Arthur A.
Foilsithe: (2008)

HBR's 10 must reads on strategy

Crafting and executing strategy
le: Thompson, Arthur A.

Strategic Marketing Management :
le: Meek, Helen
Foilsithe: (2003)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
le: E.Gamble John
Foilsithe: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
le: A. Thompson Arthur
Foilsithe: (2006)

Crafting and Execting Strategy: The quest for competitive advantage concept and cases /
le: A. Thompson Arthur
Foilsithe: (2007)

HBR's 10 must reads on strategy.
le: Harvard Business Review
Foilsithe: (2011)

Exploring corporate strategy /
le: Johnson, Gerry.
Foilsithe: (1999)

I have a strategy (no you don't)
le: Malham, Howell Jr.

Crafting and executing strategy : text and readings /
le: Thompson, Arthur A., 1940-
Foilsithe: (2005)

Crafting and executing strategy : text and readings /
le: Thompson, Arthur A., 1940-
Foilsithe: (2005)

Crafting and executing strategy : text and readings /
le: Thompson, Arthur A., 1940-
Foilsithe: (2007)

How to plan and execute strategy :
Foilsithe: (2005)

International marketing strategy : contemporary readings /
le: Doole, Isobel.
Foilsithe: (1997)

Business strategy and policy /
le: Smith, Garry D., 1948-
Foilsithe: (1991)

Global strategy
le: Mike, W Peng
Foilsithe: (2020)

Market driven strategy :
le: Day, George S.
Foilsithe: (1999)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
le: Malcolm, Mcdonald
Foilsithe: (2025)

Corporate planning today for tomorrow's world market
Foilsithe: (1985)

HBR Case Studies: Keeping Strategy on Track /
le: Authors
Foilsithe: (2004)