Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation
This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...
Wedi'i Gadw mewn:
| Prif Awdur: | Kumar, Nirmalya |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Boston, MA.
Harvard Business School Press
2004
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Marketing strategy and uncertainty
gan: Jagpal, Sharan
Cyhoeddwyd: (1999) -
Marketing planning :
gan: Hollensen, Svend
Cyhoeddwyd: (2006) - HBR's 10 must reads on strategic marketing
-
Crafting and executing strategy
gan: Thompson, Arthur A.
Cyhoeddwyd: (2008) -
Formulation, implementation, and control of competitive strategy
gan: Pearce II, John A.
Cyhoeddwyd: (2005)