Marketing as strategy :

क्यूआर कोड

Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

पूर्ण विवरण

में बचाया:

ग्रंथसूची विवरण
मुख्य लेखक:	Kumar, Nirmalya
स्वरूप:	पुस्तक
भाषा:	Undetermined
प्रकाशित:	Boston, MA. Harvard Business School Press 2004
विषय:	Strategic planning,Marketing
टैग :	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

समान संसाधन

Marketing strategy and uncertainty
द्वारा: Jagpal, Sharan
प्रकाशित: (1999)

Marketing planning :
द्वारा: Hollensen, Svend
प्रकाशित: (2006)

HBR's 10 must reads on strategic marketing

Crafting and executing strategy
द्वारा: Thompson, Arthur A.
प्रकाशित: (2008)

Formulation, implementation, and control of competitive strategy
द्वारा: Pearce II, John A.
प्रकाशित: (2005)

Management of strategy
द्वारा: Hitt, Michael A.
प्रकाशित: (2007)

HBR's 10 must reads on strategic marketing,
द्वारा: Harvard business School
प्रकाशित: (2013)

Strategic marketing management : eeting the global marketing challenge /
द्वारा: Anderson, Carol H.
प्रकाशित: (2000)

The CIM handbook of strategic marketing.
प्रकाशित: (1998)

Corporate strategy :
द्वारा: Ansoff, H. Igor
प्रकाशित: (1968)

Corporate strategy :
द्वारा: Ansoff, H. Igor
प्रकाशित: (1968)

Tracking strategies
प्रकाशित: (2007)

Strategy synthesis : resolving strategy paradoxes to create competitive advantage /
द्वारा: De Wit, Bob.
प्रकाशित: (1999)

Strategy and priority /
द्वारा: Chicken, John C.
प्रकाशित: (1999)

Developing business strategies
द्वारा: Aaker, David A.
प्रकाशित: (1984)

Contemporary strategy analysis
द्वारा: Grant, Robert M.
प्रकाशित: (2016)

Global strategy
द्वारा: Peng, Mike W.
प्रकाशित: (2006)

Policy formulation and strategy management :
द्वारा: Schellenberger, Robert E.
प्रकाशित: (1982)

HBR's 10 must reads on strategy

Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland III, John E. Gamble /
द्वारा: Thompson, Arthur A.
प्रकाशित: (2008)

Crafting and executing strategy
द्वारा: Thompson, Arthur A.

HBR's 10 must reads on strategy.
द्वारा: Harvard Business Review
प्रकाशित: (2011)

Exploring corporate strategy /
द्वारा: Johnson, Gerry.
प्रकाशित: (1999)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
द्वारा: E.Gamble John
प्रकाशित: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
द्वारा: A. Thompson Arthur
प्रकाशित: (2006)

Crafting and Execting Strategy: The quest for competitive advantage concept and cases /
द्वारा: A. Thompson Arthur
प्रकाशित: (2007)

Strategic Marketing Management :
द्वारा: Meek, Helen
प्रकाशित: (2003)

I have a strategy (no you don't)
द्वारा: Malham, Howell Jr.

Crafting and executing strategy : text and readings /
द्वारा: Thompson, Arthur A., 1940-
प्रकाशित: (2005)

Crafting and executing strategy : text and readings /
द्वारा: Thompson, Arthur A., 1940-
प्रकाशित: (2005)

Crafting and executing strategy : text and readings /
द्वारा: Thompson, Arthur A., 1940-
प्रकाशित: (2007)

How to plan and execute strategy :
प्रकाशित: (2005)

Business strategy and policy /
द्वारा: Smith, Garry D., 1948-
प्रकाशित: (1991)

International marketing strategy : contemporary readings /
द्वारा: Doole, Isobel.
प्रकाशित: (1997)

Global strategy
द्वारा: Mike, W Peng
प्रकाशित: (2020)

Market driven strategy :
द्वारा: Day, George S.
प्रकाशित: (1999)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
द्वारा: Malcolm, Mcdonald
प्रकाशित: (2025)

Corporate planning today for tomorrow's world market
प्रकाशित: (1985)

Strategy :
द्वारा: McGee, John
प्रकाशित: (2005)