Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Kumar, Nirmalya
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Boston, MA. Harvard Business School Press 2004
Pynciau:	Strategic planning,Marketing
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Marketing strategy and uncertainty
gan: Jagpal, Sharan
Cyhoeddwyd: (1999)

Marketing planning :
gan: Hollensen, Svend
Cyhoeddwyd: (2006)

HBR's 10 must reads on strategic marketing

Crafting and executing strategy
gan: Thompson, Arthur A.
Cyhoeddwyd: (2008)

Formulation, implementation, and control of competitive strategy
gan: Pearce II, John A.
Cyhoeddwyd: (2005)

Management of strategy
gan: Hitt, Michael A.
Cyhoeddwyd: (2007)

HBR's 10 must reads on strategic marketing,
gan: Harvard business School
Cyhoeddwyd: (2013)

Strategic marketing management : eeting the global marketing challenge /
gan: Anderson, Carol H.
Cyhoeddwyd: (2000)

The CIM handbook of strategic marketing.
Cyhoeddwyd: (1998)

Corporate strategy :
gan: Ansoff, H. Igor
Cyhoeddwyd: (1968)

Corporate strategy :
gan: Ansoff, H. Igor
Cyhoeddwyd: (1968)

Tracking strategies
Cyhoeddwyd: (2007)

Strategy synthesis : resolving strategy paradoxes to create competitive advantage /
gan: De Wit, Bob.
Cyhoeddwyd: (1999)

Strategy and priority /
gan: Chicken, John C.
Cyhoeddwyd: (1999)

Developing business strategies
gan: Aaker, David A.
Cyhoeddwyd: (1984)

Contemporary strategy analysis
gan: Grant, Robert M.
Cyhoeddwyd: (2016)

Global strategy
gan: Peng, Mike W.
Cyhoeddwyd: (2006)

Policy formulation and strategy management :
gan: Schellenberger, Robert E.
Cyhoeddwyd: (1982)

HBR's 10 must reads on strategy

Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland III, John E. Gamble /
gan: Thompson, Arthur A.
Cyhoeddwyd: (2008)

Crafting and executing strategy
gan: Thompson, Arthur A.

HBR's 10 must reads on strategy.
gan: Harvard Business Review
Cyhoeddwyd: (2011)

Exploring corporate strategy /
gan: Johnson, Gerry.
Cyhoeddwyd: (1999)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
gan: E.Gamble John
Cyhoeddwyd: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
gan: A. Thompson Arthur
Cyhoeddwyd: (2006)

Crafting and Execting Strategy: The quest for competitive advantage concept and cases /
gan: A. Thompson Arthur
Cyhoeddwyd: (2007)

Strategic Marketing Management :
gan: Meek, Helen
Cyhoeddwyd: (2003)

I have a strategy (no you don't)
gan: Malham, Howell Jr.

Crafting and executing strategy : text and readings /
gan: Thompson, Arthur A., 1940-
Cyhoeddwyd: (2005)

Crafting and executing strategy : text and readings /
gan: Thompson, Arthur A., 1940-
Cyhoeddwyd: (2005)

Crafting and executing strategy : text and readings /
gan: Thompson, Arthur A., 1940-
Cyhoeddwyd: (2007)

How to plan and execute strategy :
Cyhoeddwyd: (2005)

Business strategy and policy /
gan: Smith, Garry D., 1948-
Cyhoeddwyd: (1991)

International marketing strategy : contemporary readings /
gan: Doole, Isobel.
Cyhoeddwyd: (1997)

Global strategy
gan: Mike, W Peng
Cyhoeddwyd: (2020)

Market driven strategy :
gan: Day, George S.
Cyhoeddwyd: (1999)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
gan: Malcolm, Mcdonald
Cyhoeddwyd: (2025)

Corporate planning today for tomorrow's world market
Cyhoeddwyd: (1985)

Strategy :
gan: McGee, John
Cyhoeddwyd: (2005)