Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

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Bibliografske podrobnosti
Glavni avtor:	Kumar, Nirmalya
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston, MA. Harvard Business School Press 2004
Teme:	Strategic planning,Marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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