Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

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Библиографические подробности
Главный автор:	Kumar, Nirmalya
Формат:	‌
Язык:	Undetermined
Опубликовано:	Boston, MA. Harvard Business School Press 2004
Предметы:	Strategic planning,Marketing
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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