Marketing as strategy :

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Marketing as strategy : Understanding the CEO's agenda for driving growth and innovation

This book challenges marketers to change their role from implementers of traditional marketing functions to strategic coordinators of organization-wide initiatives aimed at profitably delivering value to customers. Kumar outlines seven cross-functional and bottom-line oriented initiatives that can p...

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Xehetasun bibliografikoak
Egile nagusia:	Kumar, Nirmalya
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Boston, MA. Harvard Business School Press 2004
Gaiak:	Strategic planning,Marketing
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Marketing strategy and uncertainty
nork: Jagpal, Sharan
Argitaratua: (1999)

Marketing planning :
nork: Hollensen, Svend
Argitaratua: (2006)

HBR's 10 must reads on strategic marketing

Crafting and executing strategy
nork: Thompson, Arthur A.
Argitaratua: (2008)

Formulation, implementation, and control of competitive strategy
nork: Pearce II, John A.
Argitaratua: (2005)

Management of strategy
nork: Hitt, Michael A.
Argitaratua: (2007)

HBR's 10 must reads on strategic marketing,
nork: Harvard business School
Argitaratua: (2013)

Strategic marketing management : eeting the global marketing challenge /
nork: Anderson, Carol H.
Argitaratua: (2000)

The CIM handbook of strategic marketing.
Argitaratua: (1998)

Corporate strategy :
nork: Ansoff, H. Igor
Argitaratua: (1968)

Corporate strategy :
nork: Ansoff, H. Igor
Argitaratua: (1968)

Tracking strategies
Argitaratua: (2007)

Strategy synthesis : resolving strategy paradoxes to create competitive advantage /
nork: De Wit, Bob.
Argitaratua: (1999)

Strategy and priority /
nork: Chicken, John C.
Argitaratua: (1999)

Developing business strategies
nork: Aaker, David A.
Argitaratua: (1984)

Contemporary strategy analysis
nork: Grant, Robert M.
Argitaratua: (2016)

Global strategy
nork: Peng, Mike W.
Argitaratua: (2006)

Policy formulation and strategy management :
nork: Schellenberger, Robert E.
Argitaratua: (1982)

HBR's 10 must reads on strategy

Crafting and executing strategy : The quest for competitive advantage : concepts and cases / Arthur A. Thompson, A. J. Strickland III, John E. Gamble /
nork: Thompson, Arthur A.
Argitaratua: (2008)

Crafting and executing strategy
nork: Thompson, Arthur A.

HBR's 10 must reads on strategy.
nork: Harvard Business Review
Argitaratua: (2011)

Exploring corporate strategy /
nork: Johnson, Gerry.
Argitaratua: (1999)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
nork: E.Gamble John
Argitaratua: (2007)

Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases /
nork: A. Thompson Arthur
Argitaratua: (2006)

Crafting and Execting Strategy: The quest for competitive advantage concept and cases /
nork: A. Thompson Arthur
Argitaratua: (2007)

Strategic Marketing Management :
nork: Meek, Helen
Argitaratua: (2003)

I have a strategy (no you don't)
nork: Malham, Howell Jr.

Crafting and executing strategy : text and readings /
nork: Thompson, Arthur A., 1940-
Argitaratua: (2005)

Crafting and executing strategy : text and readings /
nork: Thompson, Arthur A., 1940-
Argitaratua: (2005)

Crafting and executing strategy : text and readings /
nork: Thompson, Arthur A., 1940-
Argitaratua: (2007)

How to plan and execute strategy :
Argitaratua: (2005)

Business strategy and policy /
nork: Smith, Garry D., 1948-
Argitaratua: (1991)

International marketing strategy : contemporary readings /
nork: Doole, Isobel.
Argitaratua: (1997)

Global strategy
nork: Mike, W Peng
Argitaratua: (2020)

Market driven strategy :
nork: Day, George S.
Argitaratua: (1999)

Malcolm Mcdonald on Marketing Planning Understanding Marketing Plans and Strategy
nork: Malcolm, Mcdonald
Argitaratua: (2025)

Corporate planning today for tomorrow's world market
Argitaratua: (1985)

Strategy :
nork: McGee, John
Argitaratua: (2005)