Global marketing management : A case book
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...
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| 第一著者: | |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Australia
Thomson/South-Western
2006
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01264nam a2200229Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_123686 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 2173000 | ||
| 082 | |a 658.84 | ||
| 082 | |b Q3 | ||
| 100 | |a Quelch, John A. | ||
| 245 | 0 | |a Global marketing management : | |
| 245 | 2 | |b A case book | |
| 245 | 0 | |c John A. Quelch, Christopher A. Bartlett. | |
| 260 | |a Australia | ||
| 260 | |b Thomson/South-Western | ||
| 260 | |c 2006 | ||
| 520 | |a Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global marketplace. The biggest hurdle to your business' success may be developing the organizational capabilities and managerial competencies to implement a clearly defined strategic intent. Discover what companies like Reebok, Gillette, DHL, Tesco, and others did to increase their competitive advantage in the global marketplace in GLOBAL MARKETING MANAGEMENT | ||
| 650 | |a Export marketing | ||
| 650 | |x Management,Case studies. | ||
| 904 | |i Minh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||