Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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Detalhes bibliográficos
Autor principal:	Quelch, John A.
Formato:	Livro
Idioma:	Undetermined
Publicado em:	Australia Thomson/South-Western 2006
Assuntos:	Export marketing Management,Case studies.
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Global marketing management : A case book

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