Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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書誌詳細
第一著者: Quelch, John A.
フォーマット: 図書
言語:Undetermined
出版事項: Australia Thomson/South-Western 2006
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