Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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Detalles Bibliográficos
Autor principal: Quelch, John A.
Formato: Libro
Lenguaje:Undetermined
Publicado: Australia Thomson/South-Western 2006
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