Global marketing management :

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Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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书目详细资料
主要作者:	Quelch, John A.
格式:	图书
语言:	Undetermined
出版:	Australia Thomson/South-Western 2006
主题:	Export marketing Management,Case studies.
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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