Global marketing management :

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Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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書目詳細資料
主要作者:	Quelch, John A.
格式:	圖書
語言:	Undetermined
出版:	Australia Thomson/South-Western 2006
主題:	Export marketing Management,Case studies.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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