Global marketing management : A case book
Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...
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| Format: | Book |
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Australia
Thomson/South-Western
2006
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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