Global marketing management :

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Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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Библиографические подробности
Главный автор:	Quelch, John A.
Формат:	‌
Язык:	Undetermined
Опубликовано:	Australia Thomson/South-Western 2006
Предметы:	Export marketing Management,Case studies.
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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