Global marketing management : A case book

Sometimes a story communicates more than the best instructor could ever articulate. GLOBAL MARKETING MANAGEMENT uses Harvard cases to examine the factors that affect marketing of goods and services worldwide and illustrate how top companies are overcoming the challenges facing the expanded global ma...

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Bibliographische Detailangaben
1. Verfasser:	Quelch, John A.
Format:	Buch
Sprache:	Undetermined
Veröffentlicht:	Australia Thomson/South-Western 2006
Schlagworte:	Export marketing Management,Case studies.
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Global marketing management : A case book

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