Kotler bàn về tiếp thị :

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Kotler bàn về tiếp thị : Làm thế nào để tạo lập, giành được và thỗng lĩnh thị trường = Kotler on marketing : how to create, win, and dominate markets

Cuốn sách nhằm cung cấp kiến thức cho các nhà quản lý hoạt động tiếp thị cũng như những người quan tâm đến các hoạt động tiếp thị trong kinh doanh. Nội dung bàn về các ván đề chủ chốt như: Tiếp thị chiến lược; tiếp thị chiến thuật; qu...

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Bibliographic Details
Main Author:	Kotler, Phillip
Format:	Book
Language:	Undetermined
Published:	Thành phố Hồ Chí Minh Trẻ 2008
Subjects:	Marketing,Tiếp thị Management,Quản trị
Tags:	Add Tag No Tags, Be the first to tag this record!

Institutions:	Trung tâm Học liệu Trường Đại học Cần Thơ

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