Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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書誌詳細
第一著者: Sargeant, Adrian
フォーマット: 図書
言語:Undetermined
出版事項: San Francisco Jossey-Bass, a Wiley Imprint 2004
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