Building donor loyalty : The fundraiser’s guide to increasing lifetime value

Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research progr...

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Detaylı Bibliyografya
Yazar:	Sargeant, Adrian
Materyal Türü:	Kitap
Dil:	Undetermined
Baskı/Yayın Bilgisi:	San Francisco Jossey-Bass, a Wiley Imprint 2004
Konular:	Fund raising,Philanthropists,Nonprofit organizations,Tổ chức phi lợi nhuận,Nhà từ thiện,Gây quỹ Attitudes,Marketing,Tiếp thị,Thái độ United States,United States,United States,Hoa Kỳ,Hoa Kỳ,Hoa Kỳ
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Building donor loyalty : The fundraiser’s guide to increasing lifetime value

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